![]() Previously, she was the Reach for Excellence Assistant Professor of Honors and African American Studies at the University of Oklahoma’s Honors College. Marcia Chatelain is a Provost’s Distinguished Associate Professor of History and African American Studies at Georgetown University. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to wither. ![]() With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who-in the troubled years after King’s assassination-believed they found an economic answer to the problem of racial inequality. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? ![]() Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald’s have long symbolized capitalism’s villainous effects on our nation’s most vulnerable communities. ![]()
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